DUI Lawyer Client PPC Case Study
4 To 55 Leads Per Month Within 60 Days
Anonymous DUI/DWI Lawyer Client
Our DUI lawyer client wishes to remain anonymous, but agreed to still let us share his results over the past 30 days. The client came to us in the beginning with a small Adwords campaign that was pulling about 4-8 leads per month. This was in June. By August we had a campaign built out and optimized and churning out leads steadily. To put into perspective what we’ve done, we’ve taken the client from 4-8 leads per month to (in the past 30 days) 55 leads! Massive improvement, also keep in mind that if the client closes just one lead into a client, the revenue from that deal is anywhere from $3,500-$10,000
*(Monthly lead volume depends on monthly ad budget.
Bigger budgets get bigger results)*
The main challenge for this client was getting them to spend the appropriate amount on their marketing budget. Lawyers can be tricky as clients because the leads generated are so valuable, that there is a lot of competition for them. So some of the cost per clicks (CPC’s) can be upwards of $26-$38 per click. Obviously you can’t pay $30 per click if you have a budget of $25 per day, so it’s important that you have the appropriate budget to actually generate the leads.
For this client, since we have several lawyers as clients, we simply applied our strategy that we use for our law clients which is a combination of a killer high converting landing page to drive phone calls and leads and a healthy mix of high quality ‘buyer’ type keywords. It sounds bad but for lawyers, we are playing off a persons problem to get them to call you, they have a problem whether it be a DUI, Personal Injury, Medical Malpractice, etc and you are the solution.
Our Campaign Approach/Strategy:
Since we already do a lot of ppc management for lawyers our strategy was simple. Use the existing data we have for successful clients who are just in a different location and apply that to this client. 2+2=4 guys, let’s not complicate things! Areas of focus for the client were: landing page creation/content, strong CTA’s (call to action), and a diverse group of small, broken down Adgroups/keywords focused around the clients specific services (unique to every client). Mix all that in with some location based targeting and keywords and we have a smooth running campaign.
Once the research phase was complete, we began to integrate the first round of changes to the clients unsuccessful Adwords campaign, Adgroups, Keywords, Geo-locations, Ad-extentions, Adschedule and Adcopy. The first months results were exciting for the client as you can imagine increasing your lead flow by 500+%.
Personal Injury Lawyer PPC Case Study
9 To 64 Leads Per Month In 30 Days – 700%+ Increase In Monthly Lead Volume
Anonymous Personal Injury Lawyer Client
Our injury lawyer client also wishes to remain anonymous, but agreed to still let us share their results over the past 30 days. The client came to us with an Adwords campaign that was being managed by a big PPC brand (we won’t say who) pulling about 9 leads per month. This was in July of 2015. By August we had a campaign built, optimized and pulling leads. Obviously in the personal injury space a hot lead to our client is worth a lot of money. Potentially millions of dollars. So you can see why 9 leads a month just was not cutting it for the client.
*(Monthly lead volume depends on monthly ad budget. Bigger budgets get bigger results)*
The main challenge our client was facing was having a campaign that was not built out completely and not having the proper negative keywords in place to funnel in only the high converting traffic. A lot like our DUI lawyer PPC clients, personal injury is also very expensive when it comes to cost per click. It can range from $11-$65. That may sound like a lot but for how valuable these leads are thats nothing. We dug in deep and did a lot of keyword research and competition research to build this clients campaign. We built out several high level Adgroups along with some quality ads running special offers and dressed with lots of clickbait. The initial first week results were nothing short of awesome.
We built out a full lead capture 1 page website to funnel the traffic directly into becoming a web form lead or making a phone call. As you can see on our landing page, there are no distractions or links that lead to outer pages and essentially no traffic leakage. People search for personal injury attorneys/services in the clients location, we serve them the clients ads, they click the ads and land on a web page that gives them exactly what they are looking for and with no option to lose focus of calling or submitting a form to speak with a lawyer about their issue.
Last 30 Days
49 Phone Calls Driven From Adwords Alone. Another 15 Website Form Submissions.
Our Campaign Approach/Strategy:
Strategy for this client was simple. Do a ton of research, tailor keywords, Adgroups, ads and a landing page to that research and send traffic into the funnel. A very high percentage of leads are phone calls which is even better! We’ll take hot inbound phone calls for our clients all day long. Once the campaign was built and our funnel was in place we started flooding it with traffic at the top and churning out leads at the bottom. Then we simply looked at the weekly data coming in and scaled the campaign accordingly. Cutting costs where there was wasted spend and increasing costs when we could expand to get more leads for a cheaper CPL.
Once the research phase was complete, we began to integrate the first round of changes to the clients unsuccessful Adwords campaign, Adgroups, Keywords, Geo-locations, Ad-extentions, Adschedule and Adcopy. The first months results were exciting for the client as you can imagine increasing your lead flow by 500 %.